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Our mission?
To deliver world-class basketball technology at every level of play.
Pivot Analysis is a basketball statistics analysis software provider, focused on serving the entire basketball ecosystem. We were founded with the goal of enabling everyone in the basketball community to be able to leverage technology and data to enhance their abilities, development, knowledge, and appreciation of the sport we love.

The Founders

Our founders have the perfect blend of business development, product management, team leadership, data analysis and software engineering. All this is combined with a passion for innovation and life-long love of basketball. The burgeoning sports tech landscape in Europe and Barcelona has welcomed them as they work to build Pivot from the ground up. Read more about them here!


Morgan, a data analytics nut and former US Army Captain, brings several years of technical management experience in the US Intelligence Community to Pivot.


Justin, a bleeding edge technologist and data wrangler, is using his love of the NBA to power the most advanced and flexible basketball data engine in existence.  


Daniel, when not shooting 3 pointers and dishing on the fast break, worked in public relations and business development in an industrial conglomerate across SE Asia and the United States.

The Experts

Carl Berman

Co-Director of Team Sales

Carl is the Managing Partner of a basketball scouting service which produces the most extensive International Recruiting Service for US colleges and prep schools. He is a columnist and editorial representative for Basketball Times, content provider for and Eurobasket and member of the U.S. Basketball Writers Association, among many other things in the sport.

Leigh Klein
Co-Director of Team Sales

Leigh has a 20+ year track record of growing multinational, premier basketball instructional brand where 90+ current NBA players can trace their roots. He scaled the organization to 20 locations, and initiated partnerships with PepsiCo, Wilson Basketball, and others.


A human Swiss Army Knife, Christien possesses several years of data science & engineering experience, collegiate coaching and player development, having spent time in the NBA, WNBA, NCAA DI & DIII while most recently contributing to the Milwaukee Bucks Research and Innovation Group as a Coaching Analyst.

The Advisors

John Erceg


John is a Barcelona-based entrepreneur, investor, and alum of the IESE MBA program. John advises the founders on areas related to startup management and growth.

Tony Davila


Tony is a world-renowned sports business expert and currently teaches at Harvard Business School and IESE. He brings his wealth of knowledge to bear when tackling market and customer issues in the sports arena.

Edi Soler


Edi advises Pivot on accounting and financial issues. As the former CFO of a startup and current Accounting professor at IESE, Edi has been instrumental in ensuring Pivot’s numbers are always up to par.

Interested in a career change,

technical partnership, internship?

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